Digg was once a hot social networking news website, but now the charm is fading quite fast, and now it has become the middle child for a large number of web 2.0 companies.
Reckoning Twitter as their new darling. Now as the pains and troubles are increasing for the site, the more efforts are being put from its executive to promote the site in a real aggressive manner. It seems that they don’t want to leave any stone unturned and willing to go through fire and water to win more and more users and gain the lost glory.
Jay Adelson, the CEO of the social networking site says that the overhauling of the site will create a rich and better experience for its over 36m current users, and the new features will also prove a great attraction for the new users.
“I want to make Digg a real international force to provide a worldwide pulse about the latest happenings around the world and we are putting our focus on the users of this great online community and trying to give them all what they are looking for in the site.”
Enabling a toolbar, suggestions related to story creation and make it searchable are some the features that the social networking site rolled out during the past few months. But now the site is looking to introduce some more attractive features and trying its best to attract more online advertising.
Digg was launched nearly five years back, and it has succeeded to redefine the ways people read online news. The site saw considerable increase in its traffic and now most of news sites are allowing their readers to “dig” their favorite story. The major upgrades site is going to make are expected to prove effective for it.
Source: money.cnn
Tags: digg, online news, social networking news, twitter
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