Janus Friis and Niklas Zennstrom who were behind the creation of Skype, Kazaa as well as Joost, now have decided to dump their third major creation Joost that is a consumer-video service.
According to the service, now they will focus on developing white label video platforms for video aggregators, broadcasters and satellite providers.
This decision appears as a giving up of the service in front of competitors like Hulu and YouTube.
Previously, Joost has given some indications that it was getting ready to give up. Two months back, Sony Pictures pulled its content off the service after the news that the company was shopping itself for different cable providers that also included Time Warner Cable.
The fact is that Joost could never come up as a challenger for Hulu or YouTube and the basic cause was its missteps that were taken in the form of asking clients to download software first to make the most of its content. It also failed to sign premium quality content as of Hulu which played a pivotal role in making Hulu a real giant force in video streaming sources.
Joosts was hyped quite heavily especially on its founders’ reputation, but at last it had to launch a browser-based video service, but now its opportunity seems to be passed.
Source: news.cnet
Tags: consumer-video service, hulu, joost, skype, time warner cable, youtube
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