Pure Digital has been doing quite well with its popular video camera line Flip and even in the last year they sold nearly $150 million worth of them during the last year. But this time they are facing a new type of challenge that is appearing quite difficult to defeat this time, and this challenge is none other than the new video capable iPhone besides many other video mobile phones.
It appears that the growing popularity of the video mobile phones will make such cameras as Flip totally irrelevant in the coming two or three years.
Before the release of thr MinoHD (released last year) Flip cameras didn’t have anything which could really distinguish them from other cameras. But things changed dramatically with the release of Mino HD that was impressively compact and could capable of taking a lot better videos with its 1280×720 HD video.